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The BMW Art Car Project was introduced by the French racecar driver and auctioneer Hervé Poulain, who wanted to invite an artist to create a canvas on an automobile. In 1975, Poulain commissioned American artist and friend Alexander Calder to paint the first BMW Art Car. This first example would be a BMW 3.0 CSL which Poulain himself would race in the 1975 Le Mans endurance race. Since Calder’s work of art, many other renowned artists throughout the world have created BMW Art Cars.
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